FAQ

What are the benefits between display, social, search and SMS?

Our display channels allows eziADS to further develop the digital ecosystem where your ads can be seen as much as possible. Search ads will only be shown if someone is searching for the right keywords while Display, like Social will show the ads to interested people based on their profiles. This helps increase brand awareness, website engagement and conversions as people will see your ads at multiple touch points.

How does Display campaigns know who to show the ads to?

The targeting of Display campaigns is split up into 2 parts, demographics and interests. Example of demographic targeting includes locations, age groups and gender. While interest targeting includes entertainment, health, food, pets, music and news. Your advert will then be displayed to the people across all the channels based on these criteria.

I don't have a website, but I have a Facebook page or an Instagram account: can I use them as landing pages for my campaign?

No, an active website needs to be used as the landing page for the campaign.

How can I verify that my campaign is correctly set up?

If there are any concerns at all about your campaign set up or whether it is running correctly, please reach out to our support team. Any changes to the campaign can also be requested by contacting our support team via email eziads@vodacom.co.za.

How is my campaign optimised?

eziADS dynamically redistributes the budget over each flight throughout the various channels, making sure the spend is going towards the best performing campaign and channel. These changes are made by considering all the available performance information provided by the campaign analytics, taking into consideration the impressions, clicks, click through rates and cost per click.

Is there a way to see how much has been spent on each channel?

Yes, from eziADS you can see how the budget has been split between each channel. You can also see the performance generated for each channel including the clicks and impressions achieved.

Is there a detailed advanced campaign report available?

eziADS has been designed to accommodate the beginner to expert small business owner as we understand everyone has different needs and levels of experience when it comes to advertising your business. You can rely on us to make sure the campaign is set up to maximum performance. Our goal is to get you as much qualified visibility as possible which includes keywords, ads and audience segments. We constantly analyse and review your advert to maintain a strong performance throughout the campaign period. If you need more details you can contact our support team via mail eziads@vodacom.co.za.

Can I activate or deactivate some channels?

You will not be able to change your channel settings during a campaign as eziADS is a multi-channel solution that can only achieve the best results when campaign runs on all channels selected start to finish. This allows our artificial intelligence to learn as much as possible from the start and optimise towards the end time of your campaign. If you would like to make any changes please contact our support team on eziads@vodacom.co.za.

What is the difference between minimum clicks and average clicks?

Minimum clicks are the number of clicks we are committed to achieving as a minimum for each month of your campaign. Average clicks are the number we expect the campaign to achieve and this estimate is based on campaigns like yours.

Is it possible to connect to Google Analytics?

If your site uses Google Analytics and you would like to track your conversions you are welcome to set up a tracking link using a campaign URL builder like this one https://ga-dev-tools.web.app/ga4/campaign-url-builder/ and shorten the link using Bitly.com.

Are there any restrictions on the types of images I can upload when setting up the campaign?

You can upload images with these specifications:

PNG or JPG format

Minimum width 600 pixels

Minimum height 600 pixels

Proportion between 16: 9 and 1: 1

Maximum size 10 MB

Is it possible to manually control how the budget will be split between the different channels?

eziADS manages your budget and allocates it intelligently, depending on the performance of each channels. Shifting your budget in favour of a single channel instead of maintaining a multi-channel distribution can impact your campaign negatively.

How do I see my ads? Why don't I see them if I Google myself or look at my Facebook page?

Ads are shown based on two factors:

  1. The budget: if the budget runs out for the current month then the ads will not be shown until the next month starts and the budget is reset.
  2. The targeting: you may not be within the target audience you have set up for your campaign. If the Facebook ad is active at that time and it has been successfully connected to your Facebook page, then active ads can be viewed through the Facebook page “Transparency” section.
How often is the campaign reporting updated in eziADS?

Your campaign results are updated in real time. Please be sure to also check your campaign status and in the event you suspect an error might have occurred, please feel free to reach out to our support team via email on eziads@vodacom.co.za.

How long does the campaign last?

A once off package lasts about 30 days from the purchased period while a 3-month campaign is will run for 3 service months, each for about 30 days consecutively.

Why do some channels generate more clicks and impressions than others?

eziADS is set up to intelligently work out which channels performs the best and then allocates the budget to maximize the impact of your campaign and your hard-earned money.

How can I give permission for eziADS to access my Facebook page?

You can approve access and permissions for eziADS from your desktop. You can find this in the “Page Roles” section by following path from the Page -> Settings -> Page Roles.

Why don't I see the request for access to my Facebook page despite having an administrator role from the “Page Roles” panel?

Please ensure that you have not linked your page to a Facebook Business Manager account. All profiles that are Page administrators but are not present in the Facebook Business Manager are referred to as “Second Level Administrators”. To become a “First Level Administrator” you must contact the owners of the Facebook Business Manager Account and request to be added. If this is not possible, you will need request assistance from Facebook support and provide all the necessary documentation to prove ownership of the Page.

My campaign has been rejected - what does this mean?

There can be several reasons as to why one or more of the advertising channels has rejected your advert. Some of the reasons might be:

  1. That certain wording in the ad may go against the channel’s advertising policies. We will try to prevent this from happening during the configuration phase of your campaign based on the common cases of rejections we have seen.
  2. It may also be due to the content either on your website or Facebook page that is causing the rejections, in these cases we will notify you and provide the necessary instructions to remedy the issue.
Steps to take if your ad is rejected

If your ad is rejected for not fully complying with our policies, you can edit it and resubmit it for review. To edit your ad:

  1. Check the email address associated with your advertising account. If your ad does not get approved, we will send you an email with details that explain why.
  2. Using the information in your email, you can edit your ad and create a compliant one.
  3. Save your edited changes. Once you save your changes, your ad will be resubmitted for review.
  4. If your ad is still not approved, you can appeal the decision by sending an email to eziads@vodacom.co.za.
Will Vodacom Payments Services disclose any of my personal information?

VPS does not distribute any of your personal information to third parties; unless it’s authorised by you or required to do so in order to meet any legal or regulatory requirements of applicable laws. For example, we may disclose your data to a credit card company to obtain payment for a purchase you initiated. In addition, VPS will not sell your personal information to third parties.

When contacting Vodacom Customer Care, at no point should you furnish any Vodacom employee with the full card number or expiry date, CVV and/or bank PIN.

It is your responsibility to immediately notify your bank should there be a security breach on your bank card or account for the card used on any of our online channels.